You can’t be a British based watch magazine and not feature newly crowned Wimbledon Champion Andy Murray today. Andy, who played throughout the match as if blessed with two and not one pair of lungs, beat Novak Djokovic in 3 straight yet scintillating sets to become the first Briton to hold the title since Fred Perry in 1936. His triumph fills a long standing gaping hole in the British sporting trophy cabinet. All that’s needed now is the World Cup, although one suspects that is still a long way off.

Immediately following the thrilling final game of the match when tension crept in and Andy lost three Championship points in succession, and at one point faced game point on his serve, he donned his Rado D Star 200 watch.

Bravo Rado

Swatch Group owned Rado must be congratulating themselves on picking the fastest route possible to worldwide recognition after years of being in the Swiss watch doldrums – at least as far as brand perception. Linked to the ever ascendant career of Andy Murray, the only way is up.

As we reported last week, Rado have jumped on the tennis theme with a new collection called HyperChrome Court. These all black watches feature the colours of the three courts in the Open circuit: the hard court is represented by the brilliant blue version, the grass by gleaming green and the clay by an audacious orange. The dial details and hands of each model contain Super-LumiNova to glow in the dark. Large sub dials are grouped at 3, 6 and 9 o’clock with the date at 4 o’clock. The 45mm watches, water resistant to 100 metres, run on the trusty ETA 2894-2 movement, with a 42 hour power reserve.

Yesterday afternoon, Andy Murray proved he is the fittest player on the men’s tour, repeatedly chasing down balls from one end of the court to the other and often grabbing scarcely credible winners. Then he was able to serve while hardly needing to pause for breath. It’s no coincidence that his coach, former world number one Ivan Lendl, was also far and above other players in terms of fitness and conditioning during his playing career.

Lendl has built a team around Andy which includes a full time physiotherapist, a psychologist and a nutritionist. And it’s worked. If that’s what it takes to win in the modern game it has been worth the investment.

Now it’s entirely likely that Andy will be Sir Andy before the year is out, and he can take his pick from every endorser in the land – and far beyond.

Congratulations to Andy Murray on an outstanding Wimbledon victory.