For many blokes, rugby, much more than football, is the sport that gets them the most worked up. Tears, tantrums, fistfights, brutal tackles, and that’s just while watching the match on TV.

Now TAG Heuer, one of the largest, most desired brands in the luxury watch industry with a long association with some of the world’s most prestigious sporting events, will partner with Rugby World Cup 2011, the premier international Rugby Union competition.

TAG Heuer sporting Brand Ambassadors already include Maria Sharapova from the world of tennis plus Jenson Button and Lewis Hamilton from the world of motor racing and Monaco.

Rugby Union is one of the most revered team sports across the United Kingdom and the world, the sport exemplifies the relentless pursuit for performance, commitment and perfection; values not just shared by TAG Heuer but epitomised in its DNA.

“Partnering with Rugby World Cup 2011, one of the largest international sporting competitions in the world is another demonstration of TAG Heuer’s dedication to elite sport. It is this legitimacy in sport and lifestyle that has helped drive TAG Heuer’s success as one of the most aspirational luxury brands in the world”
Jean-Christophe Babin, CEO & President for TAG Heuer.

Rugby World Cup 2011 will be played in New Zealand from September 9 to October 23.

About Rugby World Cup

Rugby World Cup has provided the financial platform for investment and growth in the Game. The net RWC 2007 surplus of £122.4 million has underwritten a range of major funding initiatives, including annual national Union grants and Strategic Investments via the £48 million programme between 2009-2012 focusing on increasing competition across the global Game. The total invested by the IRB during the period will be £150 million.

Rugby World Cup 2011 in New Zealand will be attended by over 1.6 million spectators and watched by a global TV audience of well over four billion in more than 200 countries.