One of the most familiar faces in world football has signed for currently one of the less familiar faces in haute horology. Talented Portuguese midfielder Cristiano Ronaldo is the new face of luxury watchmaker Jacob & Co.
Already with numerous deals coming out of his ears and boots, £80 million man Ronaldo now has a valuable new sponsor for his left wrist.
With personal disappointment after losing out on the UEFA Champions League Final over two legs (4-3 on aggregate) to the German might of Borussia Dortmund, Ronaldo has turned his attention to a new promotional campaign.
Set to take place this month, Jacob & Co have really struck the back of the net thanks to this new partnership.
The New York outfit is focused on making Ronaldo part of their long term plans. He will be plastered all over ads in May while he is also set to make an exclusive appearance on behalf of the brand in July which will take place in glamorous Monte Carlo.
Commenting on his brand new tie up, the former Manchester United winger declared to a swarm of reporters;
“I’ve always been a customer and a fan of the brand for a long time so it is a natural fit, I always used Jacob watches, even before I knew Jacob Arabo. The brand absolutely stands for leadership in creativity, as a collector of the world’s finest watches; it is obvious to me how much passion Jacob & Co has for quality.”
Cristiano Ronaldo
Aside from this deal, Ronaldo has a number of different endorsements that sit pretty in his dressing room including the likes of Konami as well as Castrol Oil and Nike. This alone brings in more than $20 million every year.
Chris Del Gatto, chairman of Jacob & Co chairman said; “I think it signifies a complete re-launch of Jacob & Co. He is one of the most famous soccer players in the world, but more than that he’s one of the most respected athletes in the world. He has the attributes that we really feel mirror the Jacob & Co brand.”
Kevin Pietersen, Citizen Watches
But it’s not just footballers wanting a slice of the watch pie. Renowned England batsman Kevin Pietersen has begun a partnership of his own with Citizen as he expands his current role across India.
Pietersen already represents the brand not only in Europe but in the US. But the South African born cricketer is not resting on the crease nor tucking into any mid-afternoon sandwiches at Lords.
He will be assigned with promoting Citizen to the thousands of Indian fans who are currently watching him play for Delhi Daredevils in the prestigious Indian Premier League.
Katsusuke Tokura, managing director of Citizen Watches proclaimed in New Delhi; “We are delighted to have Kevin Pietersen here. Citizen has always been associated with sports, personifying the spirit of sportsmanship, confidence and independence of the Eco drive collection.”
“I am delighted to join as the new face of Citizen in India. Cricket is all about timing and only with timing does a cricketer fulfil his full potential. Citizen has also grown with time; I see my association with them noteworthy, as I see Citizen in me.”
Kevin Pietersen
Watch out for his return from a knee injury which could be at the forthcoming Ashes beginning on July10th.
