This article was written and contributed by Writer Emily Longstaff who writes for New York art magazine artobserved.com
From time to time every girl needs an intellectual boost, but leading the busy (and mentally challenging) lives we do indeed lead today, sometimes such a ‘boost’ is better served with a shortcut – going to finishing school or spending hours digesting a thesaurus would simply not suffice for the average woman. A highly recommended shortcut for today’s working girl lends itself to something as simple as a classic watch; we can add ‘ism’ and ‘ology’ to over-complicate as many simple terms as we like, but trust me, nothing works better than looking the part.
If you are seeking a timepiece to provide you with the same sophisticated ‘secretarial’ appeal that glasses would a professional; look no further than Christopher Ward’s latest women’s’ line. They’ve released a new line of watches, the W60 Coral Collection.
Despite the feminine pinkish-orange hues suggested by the collections title, the three watches that comprise the line consist of classic silver (W60-SWS), black shades (W60-SKS) and a slightly higher priced silver and gold piece (W60-SMWM). The design has a circular face and metal band rather than the bracelet style the collections title suggests.
The femininity embodied within the branding however, is not lost to the gentle, creamy colourations in the face and bezel that interacts seamlessly with the classic, geometrically linked strap.
This is clearly a women’s design, yet there are hints of androgyny that imply a new era of power and dominance for the modern female. The timeless, archetypal composition of the watch makes it the perfect accessory for any working woman and wouldn’t go amiss in a business scenario.
The black design (W60-SKS) has a more masculine and technological stance which carries day attire flawlessly into night wear with its glow in the dark hands and internal divisions on its face.
The high-tech appearance of the piece suggests the collection’s construction – the case is made of marine grade stainless steel while the bezel of the watches is composed of a strong, heat resistant, zirconium oxide, ceramic material originally employed in the development of the space shuttle. This makes the range not only aesthetically desirable but also technically top of the range and suitable for a busy, hectic lifestyle.
Christopher Ward prides itself in delivering watches of the same calibre as high-end Swiss brands at significantly smaller price tags.
Whereas many high end brands charge between ten and thirty times the cost of the production to their customer, Christopher Ward charges between two and three times the manufacture.
Whatever career path, personal taste and individual style the average female holds, they would be hard pushed not to lust over one of Christopher Ward’s latest designs – and priced from £499, the deal is not to be missed.
