Vergo Avius

This hot new sporty Italian watch brand is aptly named. A rough translation for the word Vergo Avius is ‘Looking Forward’ and when you are bravely attempting to build an ambitious and futuristic new watch brand the only thing you can do is look forward, and not look back.

About Luigi Aguzzi

Luigi Aguzzi, an Italian watch connoisseur who specialises in micro-mechanical development for surgery and dentistry is doing just that. Residing in Bergamo, he approached the best in the business just over the border in Switzerland to help him create a state-of-the-art modern timepiece with a distinctly Italian touch.

His partner in the project is Erminio Rizzotti, an Industrial Design veteran and teacher at the Politecnico University of Milan.

The Leonardo Collection

3D tonneau case

Luigi Aguzzi designed the 3D tonneau style casing himself from aluminium and titanium and there’s also a version in PVD black. Popular watch blogger Ariel Adams describes the design as a cross between Hublot and Richard Mille.

V-shaped dial

There’s plenty of intricate detail including the V-shaped honeycomb texturing on the dial matched with the A-shaped power reserve indicator underneath subtly hinting at the brand’s initials – it’s all been carefully considered.

Ultra light titanium case

The ultra light case is made of alloy, which is used in Formula 1, and the bezel and the case-back are crafted from Grade-5 Class AA titanium.

Soprod self-winding

The watches run on a Soprod self-winding mechanical movement with a custom automatic rotor. There’s central seconds, day and retrograde date with a power reserve of 42 hours. The watch is water resistant to 100 metres.

Limited edition

Each of the watches will be limited to just 99 pieces and will retail at around US$8,757 and therein will lie the key challenge; how to get a new Italian designed Swiss made watch recognised and accepted at this fairly stiff price point. You just have to follow the meaning behind the brand and keep looking forward.